Just as the holiday shopping season was about to begin, the Rokenbok toy company was in the middle of a business nightmare.
Online criminals from outside the country had encrypted the company’s files, demanding a hefty ransom to unlock the data. The company was losing thousands in missed orders by the day.
Worse yet, this cyber attack wasn’t Rokenbok’s first: earlier that year the company had been hit with a denial of service attack, shutting down their website.
“I sweated that one,” said CEO, Paul Eichen, in an interview with the New York Times. “Customers’ first impressions are critical.”
It took four days to reconstruct the data and the hackers were never caught.
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