Search Engine Marketing

So, what is this PPC thing all about? Maybe you’ve heard some horror stories in the past about how your brother’s cousin’s friend who knew a guy that got burned 12 years ago when running their own PPC campaign for their business… Well, we’re here to tell you, it probably happened, just not the way you might have heard it. We know countless businesses who try to tackle PPC on their own and end up broke and nothing to show for it. Why is that? Well, the search engines didn’t design the system with your benefit in mind, they designed it to make money. The more ads you run, the more clicks you will get, the more money they will make… Pay no mind to the fact that those clicks are coming from some obscure heading that has nothing to do with your business or geography that your business doesn’t even serve. After all, it is your job to turn that click into a lead right!